While sipping my tea this morning, I came across breadcrumbs that looks like this on a fairly large Telecom company’s website:
Front page > SEO Footer > Buy Iphone 4G
It is a wonderful example of what happens, when the people, who put the organizations website together, are suddenly told to add a “SEO footer” where the marketing people can add “keyword pages” to get “free traffic from Google”.
Moral of the story: Tell the people working for you the reason why they are doing the work.